The Easy Way To Increase Your Betting Profit

Did you know that getting the best price for a wager can be more important to your betting profit than the horses you back?

If you are struggling to stay on the positive side of the betting ledger then the reason may very well be the lack of effort you’ve made to get the best price. This might come as a surprise to you but depending on how you bet now, it’s entirely possible that you could and should be making anywhere from two to five times more profit.

The good news is that it’s not hard to achieve. Let me show you exactly what to do and the huge difference it can make.

Betting products – the good, bad and ugly

Depending on the race meeting and agency you use, there are a number of betting products available. This article focuses on win betting for metropolitan races because it makes up the majority of action for punters and presents the best range of betting options.

My Smartform service and recommended ++ bets are ideal for analysing the different win betting options available because there is a good sample size of metropolitan bets (1,018 bets at time of writing) and as part of my own professional betting I’ve maintained a detailed record of the various dividends.

Let’s see how the different betting options stack up.

This graph clearly shows the most profitable way of betting on metropolitan races is to obtain the top fluctuation. There was 10.2% greater profit on turnover achieved compared to betting on the NSW tote… that’s massive! (Other totes are virtually the same). There is even 5.9% greater profit on turnover achieved compared to taking the best of 3 totes. That can easily be the difference between winning and losing as a punter.

If you only bet on the tote, then you could and should be making up to 5 times more profit than you do now.

If you pick off fixed prices and / or use the ‘best of 3 totes’ product offered by corporate bookmakers, then you could potentially double your profit by using top fluctuation.

Increase your profits even further!

In September 2008 Tabcorp launched a corporate bookmaking business under the brand name Luxbet (www.luxbet.com)

Over the past 18 months Luxbet have built an enviable reputation amongst serious punters for taking on all comers. Unlike other corporate bookmakers, Luxbet won’t close your account for winning, or limit your bet size to ridiculously small amounts. They back themselves to operate a good business by factoring opinion into their prices, using the information that comes from smart clients and managing their liabilities by laying off, adjusting prices etc.

Perhaps the most appealing aspect of the Luxbet business is the offer of two new betting products

LuxDiv – best of SP + three totes:

Your winners are paid at the best of the official on course starting price or best tote. This product is available for ALL metropolitan meetings right up until jump time.

So how does LuxDiv stack up from a profit perspective?

You can see from the graph that the profit from LuxDiv sits between top fluctuation and best of 3 totes. You are still better off betting at top fluctuation, but this option is very handy if you miss the top fluctuation cut-off time or have a suspicion that your horse might end up a better price on one of the totes. This is very relevant when it comes to backing longer priced horses, which often pay a better price on the tote.

Now for the best product offer from Luxbet…

Best of the best:

Your winners are paid at whatever price is best between the official top fluctuation and 3 totes.

This is available on most Sydney and Melbourne Metropolitan meetings with bets placed 40 minutes prior to the starting time of the first race.

To accurately assess the profit differential with this option, I’ve done a separate ‘cut’ of Smartform selections for Sydney and Melbourne metropolitan meetings only.

As you can see, the profit increase from using ‘Best of the Best’ is substantial, although somewhat expected when you are taking the best dividend available every time. You can make up to 4% more profit on turnover compared to top fluctuation and 8% to 13% more profit on turnover compared to some of the other options.

My advice...

If you are serious about being a top punter and achieving a professional level of success then you must bet in a way that gives you the best prices. To do otherwise is amateurish in approach and indicates that you don’t really want success.

My advice is to open an account with Luxbet, ensure you get top fluctuation for all of your metropolitan bets and take the ‘Best of the Best’ offer for Sydney and Melbourne meetings. It will make a huge difference to your bottom line and only takes a few minutes to set up.

Use the link below, enter promotion code Freebet1 and Luxbet will match your deposit up to $100... that's not bad for free.

Over the last 10 years I have deliberately avoided promoting any corporate bookmaker because none of them have stood out with a package that offers punters a good deal. They’ve all offered the same products and my experience with every one of them has resulted in being banned, restricted or limited in bet size to ridiculous levels.

The Luxbet business is different. Their practice to take on all comers and not ban or restrict winners, along with the addition of product options such as ‘Best of the Best’ is the first time I’ve seen a bookmaker offer punters what I call an excellent overall deal.

For that reason I’ve been happy to accept an approach to promote their business and encourage people to sign up (while knocking back two others in the last 12 months). I’m doing that because as punters you and I can make the most money without being banned.

Until you read this article, you might not have considered that getting a better price can make so much difference, but it does. You could and should be making anywhere from 4% to 13% more profit on turnover than you do now... it's the easiest profit you will ever make.

All you need to do to achieve that is spend 5 minutes to click on the link, open an account and deposit some of your betting bank. If you need to transfer money from other accounts then spend the extra few minutes to do that. This is about your punting success and achieving your goals… no one else is going to do that except you.

Smart punting!

Daniel O’Sullivan